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NAMC Storytelling that Moves Your Mission

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About the Event
You know you have a vital mission and great programs. In so many ways, you are making good progress. What more do you need to convince donors, elected officials, and other decision-makers to match your sense of urgency and support your efforts in a bigger way right now? Tell them a great story!

Join Ken Peterson, Senior Content Strategist for the Monterey Bay Aquarium, in a fast-paced hour dedicated to the art, craft, and magic of storytelling with a purpose. He shares tips and techniques and had a Q&A with attendees when the event was live-streamed.

Learn how to collect, adapt, and share the stories you already have in new ways that create more meaningful connections, instill a greater sense of urgency, and inspire more significant and more lasting support from everyone who listens.
About Ken Peterson
Ken Peterson is a senior content strategist for the Monterey Bay Aquarium. In that capacity, he’s responsible for developing messaging to support the aquarium’s mission to inspire conservation of the ocean.

Prior to joining the aquarium in 1989, he was a writer/editor for 15 years with California newspapers, including the San Jose Mercury News and Monterey County Herald, with a focus on coastal, land use, and environmental issues.

He has a bachelor’s degree in English and history from UCLA, shared a staff Pulitzer Prize at the Mercury News for coverage of the Loma Prieta earthquake, and is a past Jeopardy! Champion.
Additional Resources
Andy Goodman- Free communications resources from The Goodman Center:

Tripp Frohlichstein- Bringing your message home:

Spitfire Strategies- Strategic communications tools:

Remembering Betty White | Monterey Bay Aquarium:

Collaborate with other Content Creators on the Monterey Peninsula:

See examples of a non-profit producing regular, simple, high-quality videos:
  • Virtual Event : NAMC Storytelling that Moves Your Mission- The Art, Craft and Magic That Compels Others to Support Your Journey